Fill in your page details once and copy a clean block of meta tags for your page's head, with previews of how the page will look in Google, on social networks and in chat apps. You can also check the tags you already have. It is free and runs in your browser.
How to make meta tags, step by step
- On Build tags, enter the Page title and Description.
- Add the Page address (canonical URL), Site name and your X / Twitter handle.
- Add a Share image address and an Image description, and choose the Page type.
- Choose what search engines may do under Search engines, such as showing the page in results or allowing large image previews.
- Check the Google result, Social share card and Chat app link previews, then press Copy tags and paste them into your page's head.
Checking tags you already have
Open Check my tags, paste your page's HTML or head section and press Check tags. You get a list of what is present and what is missing or too long. Open in the builder carries the details across so you can fix them.
How long should a title and description be?
Google shows roughly 50 to 60 characters of a title and around 150 to 160 of a description before cutting them off, depending on letter widths and screen size. The counters here turn red past those points. Put the important words first, so the start still makes sense if the end is trimmed.
Open Graph and X cards
Facebook, LinkedIn, Slack, Discord, WhatsApp, iMessage and most other apps read Open Graph tags to build link previews. X reads its own twitter: tags and falls back to Open Graph. Use a full https:// address for the share image, at 1200 × 630 pixels, and keep text in the image large because it is often shown small.
Why previews sometimes don’t update
Social networks cache link previews, sometimes for days. After changing your tags, use each network’s own link preview checker to refresh it, and make sure the image address loads without a login or redirect.
Tips for better search listings
- Give every page its own title and description, not the same text across the site.
- Write the description for a person deciding whether to click, in plain words.
- Set the canonical address to the version of the page you want to appear in search.
- Only turn off indexing or link following on pages you really want hidden.
Who uses it
Bloggers, shop owners, freelancers with a portfolio, and anyone launching a page or a small site. The web head pack builds a fuller set of head files, and the sitemap generator helps search engines find your pages.
Questions
Where do the tags go?
Between the head tags of your page's HTML. Most website builders have a field for custom head code or SEO settings.
Do meta tags guarantee a ranking?
No. They help search engines and social apps show your page well, but ranking depends on many other things.
Is my page address sent anywhere?
No. The tags are built in your browser from what you type.